Google ads are an exceptionally fruitful way of driving suitable and knowledgeable traffic to your website who are in search of the goods and services your business offers.
Statistics state that every second there are 2.3 million searches carried out and the majority of search results include google ads.
The basic idea of google ads
- Google offers businesses to advertise their presence with the help of google’s website for which the businesses pay to google in return.
- These business advertisements appear on the website in the form of search results through the Display Network and Google’s AdSense program
- Google also renders Display Ads, which appear on the Google Display Network which are third party websites.
- Google and these third party websites mutually agree to serve each other.
- Google displays these websites somewhere on the top right corner in the form of text, video, etc. and websites have to pay to google which may be according to the Pay per click system. For example, the yellow box in the picture below is an example of display advertising.
Google shows two types of results, sponsored as well as organic results. Are you able to relate with the results you see whenever you search anything on Google? You will have a more clear picture in your mind after having a look at this picture-
Choosing Keywords
The concept of Google AdWords moves around the keywords you pick, these keywords have to be relevant in accordance with products or services your business offers.
Also, the words that are most commonly used by the people while looking out for your business offerings, should be given utmost preference when it comes to choosing keywords.
The visibility of your website on the SERP ( Search Engine’s Result Page ) depends on the amount you are willing to pay to Google and the quality score you get by Google which is based on the quality and relevance of content proposed in your ad.
Now, how is the payment amount decided?
When any visitor clicks on the display ad, the website has to pay a certain cost to Google. This cost is known as cost per click (CPC).
There is a formula used to estimate the payment amount and this is where the pay per click system arises.
(Competitor Ad rank ÷ Your quality score ) + 0.01 = Actual CPC
The AdWords Auction
Since there is huge competition amongst the websites to be displayed as Ads by Google, the Auction System is followed by google ads.
And to be on the top of those auctions, you have to work on your Quality Score and bid amount in depth.
The higher your quality score along with the bid amount, higher the chances to win and get the best ad positioning.
Solely higher bid amounts cannot help you, relevance in your content has to be there otherwise even after having the highest capability to pay the highest amount, you may lose.
WHY HIGH-QUALITY SCORE ??
The High-quality score will get you these 3 key benefits –
Do you want to know how these 3 benefits can help your business grow speedily?
Are Google ads right for your business?
In 2013,1.5 million businesses generated $111 billion in revenue from google’s search and advertising tools. It is beneficial for probably any business if used with the right strategy.
Workstream advisor and Adwords performance graders are the 2 most effective complementary tools that will help you to know which campaigns work for your business, what is the scope of improvement and to measure, and improve your performance.
If you are interested in getting into more details of this topic or any other topic you feel important for your business, We will surely come up with your desired topic shortly. Feel free to express your requirement.
Contact Dynamisers Solutions today.
