Introduction: When a Delhi Business Decides to Scale Online
Delhi’s retail and sports industry is changing fast. Customers no longer walk into stores without checking prices, reviews, and availability online. For businesses like ChefSports (Rajouri Garden), a popular local sports retailer, the next natural step was clear:
👉 Build a powerful, modern, fast, and conversion-focused eCommerce website that reflects their brand’s credibility.
ChefSports approached Dynamisers Solutions because they didn’t just want a website—they wanted a sales machine.
A platform that:
- Showcases their huge product range
- Helps customers discover the right sports gear
- Captures leads
- Handles online orders
- Drives footfall to their store
- Builds trust through policies & professionalism
- Offers an instant WhatsApp-based purchase option
Today, the website is LIVE at: www.chefsports.in,
This case study walks you through exactly how we built it and why each element matters for conversions.
The Goal: A High-Converting Sports eCommerce Website
ChefSports wanted:
- A clean, modern interface
- Smooth navigation
- Highly visual product presentation
- Strong lead capture
- Bulk enquiry options
- WhatsApp-driven conversions
- Fast checkout
- SEO-ready structure
- Room for expansion
And for us, the goal was simple:
👉 Create an online shopping experience that feels trustworthy, fast, and effortless for Delhi consumers.
Our Approach: WordPress + WooCommerce + Customer Psychology
We didn’t just build a website—we built a growth system.
Our approach is combined:
- UX/UI design psychology
- Conversion science
- SEO best practices
- Delhi audience behavior insights
- Advanced WordPress development
This combination ensures ChefSports is not just online but ahead of competitors in Rajouri Garden, Janakpuri, Tagore Garden, and West Delhi.
Key Features We Implemented (And Why They Matter)
Below is a detailed breakdown of the features we created and the reason behind each, so any business reading this can learn why these elements matter for improving RPP, RLT, A+ RPP, CLTV, and AOV.
1. Hero Banners for Maximum First Impression
A bold, clear banner section showcasing:
- New arrivals
- Popular categories
- Ongoing discounts
- Best-selling cricket gear
Why it matters:
- First impressions decide whether users scroll or bounce
- Visual banners instantly segment customers
- Boosts product discovery
- Helps in remarketing seasonal items (e.g., cricket season)
2. Professionally Designed Product Images
We created clean, high-resolution images with consistent backgrounds.
Why it matters:
- 80% of buying decisions in eCommerce depend on product photos
- Clean images increase trust and reduce returns
- Customers compare details like size, texture, weight → good visuals help them choose
- Helps increase RPP (Revenue Per Product)
3. Lead Capturing Pop-up
Pop-up triggers:
- When the user scrolls
- When the user tries to exit
- On home & product pages
Why it matters:
- Helps build a WhatsApp database
- Converts hesitant visitors into warm leads
- Improves remarketing
- Increases RLT (Return to Landing Page visits)
4. Wishlist Feature
Customers can save items for later.
Why it matters:
- Boosts user engagement
- Helps convert undecided customers later
- Great for retargeting
- Increases CLTV (Customer Lifetime Value)
5. Cart + Smooth Checkout
We perfected a 3-step checkout:
- Add to cart
- Fill customer details
- Payment → Order confirmation
Why it matters:
- Smooth checkout = higher conversion rates
- Fewer steps = fewer drop-offs
- Supports COD + online payments
6. Bulk Enquiry Feature on EVERY Product Page
This was a must-have for ChefSports.
Why it matters:
- B2B customers can place enquiries
- Schools, academies, turf owners, and tournament organizers can place large orders
- Increases AOV (Average Order Value)
- Helps generate high-ticket offline sales
7. WhatsApp “Buy Now” Button on Every Product
Each product has:
- WhatsApp purchase option
- Instant query support
- Easy share-to-friend button
Why it matters:
Delhi buyers love WhatsApp.
Instant buying = faster decisions.
This feature increases:
- Conversions
- Trust
- Repeat purchases
- User engagement
8. Search Optimized Categories
We structured SEO-ready categories like:
- Cricket Bats
- Basketballs
- Footballs
- Hockey Sticks
- Carrom Boards
- Pickleball
- Sports Kits
- Accessories
Why it matters:
- Helps users find products faster
- Improves discoverability
- Improves organic search ranking
- Builds strong A+ RPP (Advanced Revenue Per Page) metrics
9. Trust-Building Pages
We built essential policy pages, including:
- Terms & Conditions
- Return & Refund Policy
- Shipping Policy
- Privacy Policy
Why this matters:
Trust is everything in e-commerce.
Clear policies:
- Reduce customer doubts
- Decrease return conflicts
- Increase order confidence
- Build credibility
Google also loves websites with these pages → boosts SEO.
10. SEO-Optimized Content for Every Product
Each product page includes:
- Clear descriptions
- Search-friendly keywords
- USPs
- relatable content
- Delivery + durability info
Why it matters:
- Boosts organic traffic
- Helps customers understand product quality
- Adds authenticity → increases conversions
11. Ultra-Fast Load Speed
We optimized:
- Images
- Code
- Server caching
Why it matters:
- Faster website = more conversions
- Google ranks fast sites higher
- Improved RLT metrics
- Reduces bounce rate drastically
12. Mobile-Optimized UI
70% of Delhi buyers shop on mobile.
We designed:
- Thumb-friendly buttons
- Simple navigation
- Fast loading mobile pages
Why it matters:
- Higher conversions
- Better UX
- More WhatsApp queries
How Businesses Can Improve Their eCommerce Performance (RPP, RLT, AOV, CLTV)
Below is a breakdown for business owners so they understand why these metrics matter and how to improve them.
1. RPP (Revenue Per Product) Improvement
Businesses can increase RPP by:
- Better product photos
- Rich descriptions
- A+ content below product (FAQs, comparisons)
- Upsell sections like “Frequently Bought Together”
- Customer reviews
2. RLT (Return to Landing Page)
Improve RLT by:
- Adding exit-intent pop-ups
- Enabling discounts for returning users
- Push notification opt-ins
- Retargeting ads
- Faster page load speed
3. A+ RPP (Advanced Revenue Per Page)
This means each page produces more revenue by:
- Showing alternatives
- Adding cross-sells
- Using floating WhatsApp CTA
- Reducing clutter
- Adding badges like “Bestseller,” “Trending,” “New Arrival”
4. Increasing CLTV (Customer Lifetime Value)
Improve CLTV by:
- Adding loyalty programs
- Providing personalized offers on WhatsApp
- Sending regular product updates
- Using abandoned cart reminders
- Offering bundles for sports academies
5. Increasing AOV (Average Order Value)
Increase AOV with:
- Bundles (Ball + Gloves + Kit)
- Tiered discounts (Buy 2 Get 10% Off)
- Free shipping thresholds
- Add-ons (Grip tapes, bags, covers)
- Repeat purchase incentives
Every feature on ChefSports.in strategically helps with AOV.
The Result: A High-Performing Sports eCommerce Brand for Delhi
Today, ChefSports.in stands out in West Delhi:
- Clean layout
- Easy shopping
- High-quality visuals
- Bulk enquiry support
- WhatsApp-based selling
- Fast navigation
- Trust-building policies
- SEO-ready design
More importantly, it positions ChefSports as a leading sports brand, not just a local shop.
Why Delhi Businesses Trust Dynamisers Solutions
We are a women-led, highly experienced digital solutions company with years of expertise in:
- eCommerce development
- Branding
- SEO
- UI/UX
- Content strategy
- AI-integrated digital systems
Our strength lies in:
✔️ Fast delivery
✔️ High-quality work
✔️ Conversion-focused websites
✔️ Transparent communication
✔️ Marketing + design + tech under one roof
When Delhi businesses work with us, they don’t just get a developer—they get a growth partner.
Final Word: Your Website Can Be Your Biggest Sales Generator
If you want:
- More sales
- Higher AOV
- More repeat customers
- Better branding
- Faster conversions
- Higher trust
…your website needs to be designed strategically.
Just like we did for ChefSports, we can help YOU build a powerful online shopping experience too.
👉 If you feel the need for eCommerce website development, redesign, SEO, branding, or conversion optimization, Dynamisers Solutions is here for you.
Let’s build your success story next.
